Article marketing is one of the basic fundamentals of web 2.0 marketing strategies. If you want to drive free organic traffic to your web site, internet marketing research and article marketing research is very important. Article marketing research must be done properly in order for people to find you or your site through your articles.
The foundation of article marketing research is keyword research. Writing an article filled with the right keywords, and LSI (Latent Semantic Indexing) keywords is what the search engines use for determine the relevancy of your content to a users search. LSI keywords refer to “semantically-related words” which is really just a fancy way of saying “synonyms”. These keywords can be found in the Google keyword tool. Using the proper ratio of the main keyword and the LSI keywords will give your content a good balance of being search engine and reader friendly.
Good Article Marketing research will allow you to know in advance what your readers are looking for before you write your article. The keyword research will allow you to determine how many searches are taking place per month for a given keyword and how much competition you will have for that keyword. An example of this would be the fact that this article is titled “Article Marketing Research”. If I had targeted the keyword “Article Marketing”, you may have never found it. Although the searches per month for that keyword are very high, so is the competition.
As you do your article marketing research, you will get a better understanding of how your keyword research will relate to your article writing. You will typically have a topic you want to write about, but the research you do will determine the way you go about doing it. The other way to do it is to research several keywords that relate to your niche and then write articles on the ones you feel will give you the most exposure based on searches and competition.
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