It seems that nearly every multi-level marketer spends there time, energy, and money chasing down network marketing prospects. I would be willing to bet that most of them don’t even know what “prospect” means. Let me define it for you; a prospect is a “potential or likely customer”, according to the dictionary.
Now let’s think about this for a minute. Let’s say a person that goes to a car dealership looking to buy a car. Are they likely to be a prospect, or a potential customer for buying a car? Well, they went to a place that sells cars didn’t they. It only makes sense that they would be a prospect, right?
Now let’s take a look at what most people consider to be a network marketing prospect. Most MLM companies teach that a good network marketing prospect would be a friend, family member or a recent acquaintance. Based on the previous example, do they sound like a “potential or likely customer” to you? Did they come to you looking to get involved in a money making opportunity? Did they indicate to you that they wanted to start selling some magic vitamins or miracle juice? I doubt it! So what makes them a good network marketing prospect? You got it, absolutely nothing! So why waste your time chasing them?
So your question to me would be “what’s a good prospect” and “how do I find them”. The answer to both questions can be given with one simple answer. A good “network marketing prospect” would be someone who comes to you looking to get involved in whatever it is you are doing. They want someone to help them make money.
Now you will ask, “How do I get them to come to me”. That answer is also very simple, “You attract them to you”. You see, there are thousands of people looking for alternative ways to make money and many are interested in multi-level marketing. They just don’t know which one is best. It’s very likely that they are researching one that someone has already presented to them. It just happens to be that you are involved in network marketing and are looking for people to recruit into your business. Sounds like a perfect match.
The only thing that you need to do now is to give them a way to find you, right? That’s where the internet comes in. It just happens to be that those network marketing prospects are surfing the web relentlessly trying to find you. They just don’t know it yet. Now that you know that the prospects are there, it’s your job to guide then to you. That’s where the fun really begins.
If you don’t know how to do it, I can show you how. Just follow the bread crumbs…
Thanks,
Ron Knighton
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Tags: alternative ways to make money, Multi Level Marketing, multi-level marketer, network marketer, Network Marketing, Network marketing prospect